Yokohama Tire signs up as the Official Tire of the Philippine Basketball Association
Seated from left: Mr Masahiro Yuki – President of Yokohama Tire Sales Philippines Inc. and Atty Chito Salud – PBA Commissioner Standing from left: Mr Shawn Pamintuan – Marketing Section Head of Yokohama, Mr Yuki Iwasa – Vice President of Yokohama and Ms Rhose Montreal – Business Development Director of PBA
Yokohama has entered into an agreement with the Philippine Basketball Association (PBA) to become the official tire of the PBA.
“Yokohama is committed in supporting various sports activities in Southeast Asia. Naturally, we will partner with PBA being the most popular and having the widest reach in all professional sports associations in the Philippines. We hope to reach more of our target market in the country through this partnership” says Mr Masahiro Yuki, President of Yokohama Tire Sales Philippines, Inc. (YTSP).
The partnership encompasses the three conferences of the PBA – Philippine Cup, Commissioner’s Cup and Governor’s Cup which started last November 2013 and will end on August 2014. “Yokohama is a well-known global brand in vehicle tires. Its sponsorship of the PBA mutually enhances the entities’ respective brand image and identity in their own fields. We in the PBA strive to excel and we are one with Yokohama in this goal” says PBA Commissioner Chito Salud.
Yokohama is a globally-known Japanese tire brand. Yokohama Tire Sales Philippines, Inc. (YTSP) is the distributor of the Yokohama brand offering tires for passenger cars, SUVs and light trucks. YTSP is a wholly – owned subsidiary by The Yokohama Rubber Company, Ltd. based in Tokyo, Japan. YTSP promotes it flagship tire Advan which is a very popular racing/performance tire in the country. Recent additions to the product line are the BluEarth tires which are eco tires designed to save on fuel consumption.
Yokohama Tire Philippines, Inc. (YTPI) located in Clark, Pampanga is the only tire manufacturing facility in the Philippines. The plant currently produces 22,000 tires per day with the plan to double the capacity by 2017. Majority of its production is being exported in Europe and North America. In the Philippines together with YTSP, Yokohama seeks to expand its share of the original equipment and replacement sales market.