Yokohama Tire Sales Philippines, Inc. is one of the two wholly owned subsidiaries in the Philippines of The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires based in Japan.
Yokohama Tire Sales Philippines distributes Yokohama’s complete product line for passenger cars, light trucks, commercial trucks and buses and high-performance and other rubber goods for motor vehicles.
Since being incorporated in December 20, 2000, Yokohama Tire Sales Philippines has established an extensive sales network throughout the Philippines, having numerous Yokohama tire dealers in Luzon, Visayas and Mindanao.
It is also a major supplier of original equipment tires to local vehicle manufacturers in the Philippines.
Yokohama Tire Sales Philippines, Inc. aims to be the best tire market leader in the Philippines known for its excellent quality products, commitment to customer satisfaction while understanding customer needs and exceeding market expectations.
In its aim to be globally competitive, The Yokohama Rubber Company, Ltd. (YRC) partnered with JFE Shoji Trade Corporation (formerly Kawasho Corporation) to establish its first tire manufacturing facility in Asia outside Japan. This joint venture in April 30, 1996 created the subsidiary company named Yokohama Tire Philippines, Inc. (YTPI) and aimed to produce “Yokohama” brand passenger car radial (PCR) and recreational vehicle (RV) tires for the global market.